INVENTIVE. TIMELESS.
OUR STORY
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DON'T PANIC CLO
The name DON’T PANIC comes from our founder Kershall Duhaney’s childhood nickname “Panic Phaze.”
Growing up, Kershall was the quiet one in the room, the kid who would freeze up when approached by girls. As he grew in confidence, he started shooting his shot, even when they were way out of his league. Rejection hit hard, sending him into different “phaze’s,” where he’d retreat from the world, diving into creativitydesigning products, sketching comic book characters, and escaping into video games.
From those moments of reinvention, DON’T PANIC was born in July 2016, a brand built on standing out, pushing limits, and owning every phase of the journey.
DON’T PANIC. STAND OUT.